By observing that 14% of large corporations managed to increase their revenue during the last 4 crisis, the HBR is proposing a few methods to look at the situation and reassess the growth opportunities, by looking at usages and behaviour evolution, data and adopting multiple perspectives. The business model reconfiguration, taking into account today’s realities, needs also to make sure you are able to express your USP online, in addition to identifying the right target and tools to do so. In substance, it is not really the time to reduce your capex, but challenge the way it is spent, reallocating it if needed to different projects.

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Adapt your business to the new reality