What: a review of the new technologies that might dominate retail this year

Why it is important: with the lockdowns that forced many stores to shut their doors for long period of time, digital was the life-line to ensure the survival of retail. Surely once the pandemic is over, the digital tool will remain key for retailers and brands

Vogue Business reviews several of the technologies that emerged, or were boosted, by the current crisis and predicts how they could rule over retail this new year. The article looks at the new role of physical stores now that e-commerce has skyrocketed. It also reviews the digital tool that will support a brand or a store, such as shoppable videos, virtual and AR stores, and multi-brand e-commerce platforms. Blockchain should also have its moment in a sector deeply relying on digital activities.

2021 fashion-tech predictions