What: Iguatemi opens a popup to display the brands it sells in its own digital channel, at the heart of its stores.

Why it is important: Following the need to go omnichannel, Iguatemi is testing its own capabilities (logistics, product management, etc..)

Iguatemi, the largest luxury brands operator in Brazil and which also operate department stores, has open an e-commerce brick & mortar store, called Iguatemi 365, spanned over 555 sqm within the Iguatemi Sao Paulo store.

It displays the whole online offer, including 62 brands (Re/Done, Chiara Ferragni, Smythson and others) of which 18 do not have a physical presence in Brazil. According to the CEO, this launch aims at delivering the excellence of the Iguatemi experience across all channels.

Iguatemi Has Opened E-commerce Brick-and-mortar Pop-up in São Paulo