What : Printemps has created a responsibility label called “United towards the beautiful responsible”

Why it is important : Implementation of the label makes it possible to promote brands that are taking on a responsible approach.

Printemps has decided to release their own sustainability label after discussions with brands showed that they are interested to improve. Brands will be evaluated on nine themes and twenty-two criteria where they must maintain a certain score to obtain the label. There are already 400 brands labeled for the launch.

The label is aimed to unify the communication on all offerings and segments so customers can find their way around the overall offer of the retailer.

How Printemps created its new responsible repository