What: Called “Retail Flex”, Apple plans to test a hybrid in-store and work-from-home arrangement during 6 months for a small number of retail employees.

Why is it important: From home, workers will handle online sales, customer service and technical support, moving between their store and remote roles depending on demand in stores versus online shopping during a particular period. In the wake of labour shortage, could the initiative also represent a way to attract and retain retail staff?

Creating such a program is an acknowledgment that the trend of greater online shopping accelerated by Covid-19 may continue despite economic re-openings and vaccine availability. This comes after Apple announced return-to-office plans for corporate employees. Apple has asked all non-retail staff beginning in September to work from the office on Mondays, Tuesdays and Thursdays, while office attendance is optional on Wednesdays and Fridays.

Apple will reimburse for some internet expenses and USD 100 toward office equipment. They will also retain the same salary regardless of whether they work at home or at the stores.

Apple to Test Hybrid Work From Store and Home for Retail Staff