What: The British department store has opened its second location of The Residence, as it calls its invitation-only culture, events and personal shopping spaces in China.

Why is it important: By all means, Harrods wants to keep in touch with wealthy Chinese consumers.

The new outpost, in Beijing, is located at the The Opposite House hotel, and has its own private restaurant. It plans to offer exclusive products such as haute couture, high jewellery and watches, as well as social events for its local clientele, Harrods said.

The department store has been doubling down on China for some time. In 2019, it held a three-day pop-up The Residence experience in Shanghai, and then set up a permanent version last year. This marked the first time the company had expanded its private shopping service outside of London.

Harrods Opens Second China Outpost