What: Swedish online second-hand shop Sellpy, which is majority-owned by fashion giant H&M is opening in 20 European countries.

Why is it important: The company handles the entire sales process from picking up the goods from sellers’ homes, to photographing, selling and shipping.

The expansion will take its number of markets to 24 after it first launched in 2014 in Sweden. The H&M group, which is on the outlook for additional revenue streams following a few rough years with slowing sales, bought its first stake in Sellpy in 2015.

H&M has invested more than EUR 20 million (USD 24.38 million) in Sellpy and owns around 70% of the company. Sellpy said more than nine million garments had been sold in total on its platform.

H&M Launches Resale Site Sellpy in 20 More Countries