What: the programme is called the Livestream Shopping channel

Why is it important: having already hosted more than 50 virtual events since last year, it formalises the retailer’s commitment to the digital and service-oriented business model

Livestreaming has become popular in Asia, but in the U.S., it’s in the very early stages. Some brands have begun experimenting with the format, especially in the beauty category and on Amazon Live and TikTok.

The virtual events will allow Nordstrom shoppers to seamlessly shop while engaging with the hosts and ask questions about the featured products. The first event on 18 March is a virtual styling tutorial with Burberry and stylist José Ramón Reyes, including a Q&A session and a recorded runway show stream.

This new shopping channel will give customers real-time access to Nordstrom employees and brand partners as well as experts in the beauty, fashion, and home categories. Six events are already planned, including four events related to cosmetics and beauty.

Nordstrom worked with an external partner to create the Livestream Shopping customer experience but didn’t specify the partner.

Nordstrom’s Next Channel Livestreaming 

Nordstrom Introduces Livestream Shopping