What: The department store announced a plan to grow its activewear sales from 20% of its business to at least 30%

Why it is important: Kohl’s aims to become the retailer of choice for active and casual lifestyle

Kohl's on Monday announced a tie-up with Eddie Bauer to launch this coming fall.

An assortment of the outdoor brand's seasonal gear and year-round products for women, men and kids will be sold "in as many as 500 stores" and online, according to a company press release.

The partnership furthers the retailer's strategy, announced last year, to grow activewear from 20% to at least 30% of its sales, "which includes driving growth in the outdoor category," per the release.

Kohl's turns to Eddie Bauer as outdoor sales surge 

Kohls Announces Partnership with Eddie Bauer 2021