What: the first large-scale commercial complex opening in Wuhan since Covid-19.

Why it is important: K11 is introducing 35% of new brands in its art-meets-entertainment-meets-retail concept, and enlarges its footprint in China, with a target of 38 new locations within 2025.

K11 is a concept that mixes art with retail and entertainment. Store zoning often mixes F&B with stores in order to create modern malls where it is easy, and fun, to spend time. K11 is opening a new location in Wuhan, on 247,000 square metres (of which 86,000 will be dedicated to retail). They will be introducing 30 new brands, such as Marionnaud (perfumes), Nars (cosmetics), Atelier Cologne. This mall is the first of 2 units projects, the second one being opened next year.

K11 Concepts unveils K11 Art Mall II in Wuhan