What: a look at American past and present difficulties and its options.

Why it is important: All ‘stakeholders’ (read our White Paper on this topic) are progressively understanding that no retail structure is too big to fail, and any failure would have a social cost much bigger than just financial debts

After 15 years of construction, financial issues, and unplanned glitches, the American Mall opened in East Rutherford, New Jersey in October 2019. It progressively opened its sections until the pandemic hit, and the shutdown 6 months after the opening, in March 2020. As a consequence, traffic, experience, retailers were affected and question the future of a shopping complex that had never its chance yet to operate a full capacity. Questions on its financial stability worry not only bankers but also the mall’s stakeholders, especially the city of East Rutherford, which is realizing that such a big venture could also simply end up in closure if it is not able to weather the pandemic issues.

New Jersey’s American Dream Mall Is Still Waiting to Fully Open