What: Saks Fifth Avenue has remodelled its online store

Why it is important: the race to online shopping has sped up since the pandemic and even luxury retailers are concerned. With many brick-and-mortar stores suffering the lack of customers, Saks offers a better digital experience to boost sales. Easiest accesses, personalisation and focus on fashion are the motto on the new ecommerce.

The project to redesign the webstore was on the way before the pandemic, in order to make it a better, more personalised experience for shoppers. Indeed, saks.com re-platformed with Salesforce Commerce Cloud, allowing for better data gathering on users. The new website now has two homepages: one for women and one for men, giving an easiest access to content. Among the other new features are a “New Arrivals” section updated every week, an expanded “Edit” section with shoppable looks and content presented in a magazine-style, and new filtering options such as items available for same-day delivery in New York City. The enhanced search functionality allows for shoppers to view recent searches, the most popular searches, and bestsellers.

Saks Fifth Avenue chief marketing officer Emily Essner said : “I really do think the site sets the standard for luxury e-commerce, particularly in the way it engages in a personalized, easy way, and is very much centered on fashion.”

Saks Fifth Avenue Reconstructs Its E-commerce Experience