Prada hosted the "Shaping a Sustainable Multilateralism" conference, a discussion on international relationships in favour of the environment, promoted by newly formed private organization the Soft Power Club. Formed during the COVID-19 pandemic, the Soft Power Club goal is to “stimulate diplomacy at a cultural level and multilateral relations between the public and private sectors to encourage social progress.”

The event was part of Prada’s “Shaping a Future” conferences. The group has been promoting sustainable goals for a few years now, signing the Fashion Pact for instance, and more recently partnering with UNESCO on an education program worldwide to “raise awareness of, and promote, more responsible behavior toward the oceans.”

Sustainability a Focus at Conference at Fondazione Prada in Venice 

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