Malls transition to new models to thrive in the changing market
Malls have undergone permanent transformation since the 90s. The pandemic is not driving new trends, but accelerating significantly the ones already happening: repurpose the spaces into a mix of work/live/play lifestyle offer (thanks to their accessible locations) and better connect with the digital world. As already highlighted in many of our analysis, in-store experience remains at the heart of all players’ strategies.
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Malls transition to new models to thrive in the changing market
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