In any economic scenario, there are winners — and already, sexual wellness companies are on top. Amid the public health crisis, customers are either finding themselves in closer proximity to their partners or in total isolation. It's allowed sexual wellness products to take on a bigger role in the self-care space. Two-year-old brand Maude, which sells condoms, lubricants, vibrators and candles, started to see an increase in returning customers at the beginning of February. As of the week beginning March 23, returning customer revenue nearly doubled. Maude's lubricant sales have increased 15% and condom sales increased 50% month-over-month. Violet Grey has also seen an accelerated interest in its sexual wellness products. The Nécessaire sex gel it sells is on backorder by nearly 100 units, and a massage oil candle has seen a 150% sales increase since it launched in January. CBD brand Kush Queen has also seen its DTC personal lubricant sales organically increase by 17% since February.