Versace unveils new home flagship

What: Versace unveiled a flagship and showroom dedicated to its home line with furniture in Milan.

Why it is important: The flagship introduces the first furniture designs created in partnership with Luxury Living.

Located in a design district, the 5,400 square foot store designed by Vudafieri Saverino Partners, known in fashion circles for designing concept stores. The flagship features the first furniture designs created in partnership with Luxury Living, part of Lifestyle Design Group, a licensing agreement inked last fall.

Rather than feeling like a furniture store, the unit is structured like a luxurious home, with an entrance hall, a dining room, long corridors and a master suite. A subtle graphic Greek pattern runs throughout the space in reference to Versace's signature motif.

Versace is planning to further expand its home line, previously manufactured internally.  With the new license, Versace is introducing three key designs in the store — the Venus armchair, the Goddess sofa and the Stiletto cabinet, which all pay tribute to Gianni Versace's lifestyle.

The Milan flagship is the first of at least 5 stores expected to launch in London, Miami, Paris, Los Angeles, and New York. Versace was one of the first fashion houses to launch home interiors in 1992, focused first on textiles, but now the collection has grown to include clothing for the bedroom and bathroom, furniture, wallpaper and accessories.

Versace unveils new home flagship