Unisport
Football brand Unisport has opened a new flagship in Paris, close to Les Halles. It is the second physical store of the Danish brand which already had an online presence in France since 2016. The first store is located in the brand's birth city of Copenhagen.
The new experiential concept store is filled with technologies to offer customers a new experience. The windows are all covered by LED screens to show the latest football content. Once customers step inside, they are greeted by the initiative zone where the brand always highlights the latest and greatest football products and innovations.
Inside the 500 sqm store, besides from the 250 pairs of sneakers on display, there is a Staircase Football Museum that showcases different pieces (jerseys, shoes …) filled with history. It started with an exhibition focused on the outfits worn by the French National Football team during the 2018 World Cup.
The premium football store sells limited editions along new releases and best-sellers.
Customers can also attend filmings of Unisport videos shared on the brand's Youtube Channel, as a recording studio has been installed in the store, for everyone to see.
There is also a customisation stand where customers can have their own names printed on jerseys. Other features include the possibility for customers to scan a QR code to check for size and availability of any item in the store and a click-and-collect desk for online orders.
4 rue Berger, 75001 Paris - France*