Supreme opens in Milan
Other Retail Formats
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May 2021
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Italy
Nestled in the heart of the city's San Marco neighbourhood, the store features floor-to-ceiling windows that show off its special décor, which includes sculptures and bullet hole prints.
The store relegates its shelves and racks to either side, leaving the centre largely open. This marks Supreme's first retail location since Supreme San Francisco opened in October 2019 and Supreme Brooklyn opened in October 2017.
This is the 13th retail store for the New York-based brand which was acquired by apparel and footwear company VF Corporation (also parent company to Vans, The North Face and Timberland), for $2.1 billion.