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Article: Are you logo?

Le Bon Marché is celebrating fashion's renewed love affair with logos with an event featuring exclusive products by 130 brands. The "Let's Go Logo!" exhibition, set to run from 24 February to 1 April, showcases capsule collections with playful variations on brand logos and unexpected products.

The retailer created colourful, retro-flavoured logos for its in-house brands: Le Bon Marché Rive Gauche; grocery store La Grande Epicerie de Paris; its online site 24 Sèvres, and men's wear brand Balthazar. They appear on products including sweatshirts, tote bags, mugs and thermos flasks. The exhibition will take over large sections of the Left Bank department store's ground floor.

Le Bon Marché tapped labels known for their logos or initials, including Coach, Céline, Fendi or Tory Burch, as well as designers new to that universe, such as Marco de Vicenzo, who plastered the oversized initials MdV on a bicolour baseball cap. The beauty and food departments also joined in.

Unexpected products include Isabel Marant gardening gloves, an AMI Alexandre Mattiussi scooter helmet and Guerlain honey. Among the other brands represented are Acne Studios, Carven, Chiara Ferragni, Christian Louboutin, Delvaux, Fiorucci, Jérôme Dreyfuss, Kitsuné, Loewe, Miu Miu, MSGM, Roger Vivier, Sacai and Tod's.

The exhibition features two guests of honor: Off-White designer Virgil Abloh, who has created a temporary store including the brand's first café. His temporary store on the second floor, christened "Left Bank," is a rendition of the neighbouring area of Saint-Germain-des-Prés, a tony district known for designer stores and iconic cafés like the Café de Flore and Les Deux Magots, "a sort of all-white version of a Parisian street," he said. Abloh's capsule collection includes T-shirts, sweatshirts and a varsity jacket embroidered with a color gradient version of Off-White's signature arrow cross.

Second guest of honor is Rami Mekdachi's lifestyle brand Lola James Harper, which has designed a lounge space, with an area to record music and shoot hoops, as a taster for its future Paris hotel.

Let's Go Logo

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article: are you logo?

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For SS18, Virgil Abloh's streetwear label Off-White has linked with British luxury label Jimmy Choo on a set of high-end footwear.

Off-White x Jimmy Choo includes stiletto pumps — some of the strappy variety — and boots of various heights, with silhouettes ranging from bejeweled red-carpet numbers to head-turning street style bangers.

Off-White's SS18 women's show was a homage to the late Princess Diana, who herself was a big Jimmy Choo fan, and saw Abloh toy with a more delicate aesthetic than his previous seasons.

Le Bon Marché has invited artist Leandro Erlich to create several installations for the store. The Argentine artist, famed for employing optical illusions in his work, has created site-specific installations under the moniker Sous Le Ciel (Under the Sky) for the Parisian department store.

Paying homage to the City of Lights, the artist composed an ode to the unique sky of Île-de-France, to its very specific luminosity, its soft colours that change constantly over the course of each day and each season. To do so, he filled the store's windows with wispy cloudlike shapes. Inside, surreal cloud formations are projected on a giant screen erected under the store's glass roof.

The most striking site-specific installation was inspired by the "iconic" quality of the central escalator, designed by Andrée Putman in 1990, and makes it look as twisted as a pretzel.

Scheduled to run from Jan. 12 to Feb. 18, "Sous le Ciel" marks the third time the retailer has opened its doors to a contemporary artist, following installations by Ai Weiwei in 2016 and Chiharu Shiota in 2017.

Sous le Ciel

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Department stores all over the world unveiled their windows: spectacular, energetic, monstrous, snowy, Sicilian, philosophic or sometimes quite obscure!

Find also below is a selection of the best Christmas holiday campaign videos.

DEPARTMENT STORES WINDOWS


paris


london


NEW YORK CITY

DEPARTMENT STORES ADS


[## Galeries Lafayette](https://www.youtube.com/watch?v=rLWN8RjxU-Y&feature=youtu.be "Galeries Lafayette")


[## Manor](https://www.youtube.com/watch?v=bKO3qtaZQ0Y&feature=youtu.be "Manor")


[## Galeria Kaufhof](https://www.youtube.com/watch?v=hbXcGO_PI58 "GK")


[## Debenhams](https://www.youtube.com/watch?v=fyNhzFYP3ts "Debenhams")


[## House of Fraser](https://www.youtube.com/watch?v=2PvPqn4dSYc "HoF")


[## John Lewis](https://www.youtube.com/watch?v=Jw1Y-zhQURU "John Lewis")


[## Marks & Spencer](https://www.youtube.com/watch?v=KfaSxIkLslE "M&S")


[## Waitrose](https://www.youtube.com/watch?v=DJZbo5ohVGs "Waitrose")


[## Macy's](https://www.youtube.com/watch?v=MlZdmuK6Po4 "Macy's")


[## El Palacio de Hierro](https://www.youtube.com/watch?v=XKrhssdJvzk "EPH")


[## Falabella](https://www.youtube.com/watch?v=1ts665IPYrc "Falabella")


[## David Jones](https://www.youtube.com/watch?v=BRY27U2-fOM "David Jones")


[## Myer](https://www.youtube.com/watch?v=pHlaXK2tXfM "Myer")