What: Zara announced that it will start charging EUR 1.95 for online exchanges and returns, joining all European markets where the store has already implemented this measure.

Why it is important: Charging for returns is a concern many retailers face but Zara has seen success in the implementation of this measure.

Zara in Spain is now joining stores in its European markets in charging EUR 1.95 for online returns and exchanges. Orders can still be returned in-store or to a delivery point free of charge.

Inditex has reported that it has seen success with the new policy, seeing an increase of in-store returns and a reduction in return rates. The firm believes that this will become an industry-wide practice as sustainability becomes more pertinent for brands.

Zara starts charging customers for online returns in Spain