What: The new Zara store in Madrid, concentrates all the innovations of the brand: make-up simulator, application to book your turn in the fitting room or even QR code to make an order.

Why is it important: Take a dress, pants and sweater in store, scan the label yourself with your phone using the app, unlock the lock with a QR code and get out. No more checkout at the new Zara store in Plaza de España, Madrid.

The largest Zara in the world offers over 7,700 m 2 of surface all the latest innovations of the Spanish brand. No more queuing in front of the fitting rooms: you can book your turn with the application, which sends a message when your turn comes or simply take a ticket.

Customers can now test the make-up from the new Zara Beauty line with a simulator that sends an image back onto a screen with the eyeshadow or lipstick in question.

To return an order placed online, download a QR code on the application, pass it under a scan which automatically opens a mailbox and drop it there. Just opposite, another mailbox allows you to leave your used clothes, recycled thanks to a partnership with the NGO Caritas. The withdrawal of packages purchased on the site is also robotized and allows you to withdraw your package in eight to twelve seconds. And rather than wandering around looking for an item spotted on the site, the application locates it in the store and indicates it on a map.

A true “pilot” store , it represents what will perhaps be the store of the future, a space that blurs the differences between online sales and in-store purchases. Nearly 150 million people have already downloaded Zara's app and 230 million follow the brand on social media. A collection was even created especially for the metaverse called Lime Glam, that can be worn both on the street and in the virtual world.

News Zara opens largest store in the world in Madrid (En Français)