What: Zalando has launched ZEOS Fulfillment, a service that enables brands and retailers to manage their logistics efficiently through a unified interface.

Why it is important: It enables brands and retailers to streamline their logistics through a unified interface, empowering them to efficiently manage their multichannel business and reach millions of customers.

ZEOS aims to empower brands and retailers by providing them with a platform to oversee their multichannel business across Europe. The service has already been adopted by over 30 brands and retailers, including Pepe Jeans and Kazar. To use ZEOS, brands and retailers simply need to send their products to Zalando's network of 12 warehouses.

Zalando's managing director for Italy and Spain, Riccardo Vola, believes ZEOS will help Spanish brands expand their presence across Europe and reach millions of customers through various marketplaces and e-commerce platforms.

Zalando unveils multichannel service