What: Zalando launches an online magazine to generate content and relationship with its community.

Why it is important: This move a reminiscence of a basic marketing tactics from the early 00s when e-commerce websites seeked to be a mix between a magazine and a transactional platform.

Zalando is introducing "Stories," a digital magazine feature on its platform to enhance the shopping experience with content like trend insights, influencer collaborations, and brand narratives. Primarily short videos, these Stories can be accessed via a dedicated hub and across Zalando’s platforms. for them, this move is a step towards prioritizing inspiration in shopping. They're collaborating with Highsnobiety, acquired by Zalando last year, for content creation and strategy. The content, which includes segments like 'Cover Story' and 'Style Bible', will be updated weekly.

Zalando launches an online magazine