Zalando adds ChatGPT Fashion Assistant to UK offer
What: Zalando has introduced a new ChatGPT-powered feature called Fashion Assistant for UK and Ireland shoppers.
Why it is important: The Fashion Assistant allows logged-in consumers to explore Zalando's assortment using their own words and expressions.
The Fashion Assistant adapts results in real-time based on the questions asked by the users. It may still have some initial teething issues due to being in the beta stage of development.
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