What: The new WOW Concept store, located on Madrid's prestigious Serrano Street, opened during the Christmas campaign.

Why it is important: This is the second location for the WOW Concept, with the first store opening on Madrid's Gran Vía in 2022.

Dimas Gimeno, the former president of El Corte Inglés and the executive president of WOW Concept, described the location as ideal due to its prime position and high footfall.

The store occupies the space formerly used by El Corte Inglés and spreads across seven floors, covering 6,400 square meters. The store focuses on contemporaneity and showcases premium brands, complementing the local fashion landscape. It offers a wide range of women's and men's fashion, including sneakers and urban fashion. The store also features dedicated areas for beauty, home, tech, and sportswear brands.

WOW Concept on Serrano Street opened in the middle of the Christmas campaign