Why US Retailers should follow China's lead after Covid-19
The Covid-19 crisis is the knock-out punch for the US Department Stores. Jing Daily is inviting american retailers to learn from the Chinese market examples. Intime for instance, owned by Alibaba, shows how technology can be the "infrastructure of the whole operation" (and reminds the strategy of IADS member Falabella), allowing a seamless transitioning from offline to online, addressing the needs for convenient shopping. The article also emphasizes the need of a strong experience, "retailtainment", which is also the core of IADS member SKP strategy.
Read the full article below
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