Why Simon Property Group's malls are attracting more retailers
What: Simon Property Group reported strong Q2 2026 growth, with rising rents, record lease volume, and rapid re-leasing of former Saks Off 5th space at more than double the prior rent.
Why it is important: It signals sustained retailer appetite for physical space across categories, from Gen Z brands to restaurants, reinforcing the broader mall-recovery narrative built up over the past several months.
Simon Property Group's second-quarter results showed retailer demand outpacing supply across its portfolio. CEO Eli Simon told analysts the company is in "a ton of conversations with retailers," a pipeline reflected in more than 1,200 lease deals signed in the quarter, up 20% year-on-year, with rent spreads on new leases running 17% positive.
The closure of roughly 1 million square feet of demised Saks Off 5th stores has become an opportunity rather than a setback. Simon is re-leasing that space at a rate expected to lift rent from US$18 million to US$44 million once complete, continuing a pattern of turning vacated department-store and off-price boxes into higher-yielding tenancies.
Portfolio occupancy held at 96%, average base minimum rent rose 6.3% to US$62.42 per square foot, and total revenue climbed almost 20% to US$1.79 billion. Demand spanned technology, athleisure, home, jewellery and Gen Z-oriented brands, alongside a forecast US$400–500 million in incremental restaurant sales from new dining developments. Simon's leadership pushed back on the idea that only its top 50 malls are driving growth, insisting gains are broadly distributed across the portfolio.
IADS Notes: Simon Property Group's second-quarter momentum extends a pattern already tracked across the News collection over the past several months. The company's own framing of a broad-based mall revival, anchored in Gen Z engagement, brand incubation and mixed-use development, was previewed in Inside Retail, May 2026, while Fashion Network, May 2026 had already flagged Gen Z-driven traffic and CEO Eli Simon's emphasis on relevance-building as key drivers of Q1 sales growth. The A-mall/B-mall divergence raised in the current results echoes PYMNTS, February 2026, which named Simon among the operators consolidating strength in top-tier, experience-driven centres while lower-tier malls continue to struggle. The Saks Off 5th space recovery fits into a longer-running story: Forbes, February 2026 covered the closures as part of a broader department-store consolidation and market-share erosion, and BoF, February 2026 had already documented friction between Saks and Simon over store retention in the same portfolio, underscoring the leverage mall landlords now hold in these negotiations.
Why Simon Property Group's malls are attracting more retailers
