Why Nordstrom launched their own podcast
What: Pete Nordstrom discusses why Nordstrom launched their own podcast, and how it has impacted the Nordstrom Inc. business.
Why it is important: When the Nordy Pod launched one year ago, Nordstrom Inc.’s president and chief brand officer, Pete Nordstrom, took on the role as its podcast host.
The decision was unorthodox and surprising, but Nordstrom says he took on the role as the podcast “creates an opportunity to connect with customers in a way that is compelling to them.”
Each episode can be about Nordstrom Inc. itself, its culture and its people, or topics and people outside the Nordstrom world of personal interest to the executive.
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