Where have Macy's shoppers gone?

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Feb 2018
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Where have Macy's shoppers gone?
Where have Macy's shoppers gone?


A report from Coresight Research (ex- Fung Global Retail Technology) has investigated the loss of market share of Macy's and asked which retailers customers have switched their apparel spending to. Contrary to frequently cited opinion, much less than half the consumers surveyed had redirected that spending to Amazon. TJ Maxx/Marshalls, Target, Kohl's and Walmart have gained from consumers who transferred their spending from Macy's.


Macy's is the largest US department store and is the second largest retailer of apparel in the country. But it has underperformed over recent years, even when benchmarked against a sector hit by falling sales.


see report