What: The social messaging platform WhatsApp is launching a feature that will allow users in the UK to find, message and buy from businesses through the app.

Why it is important: Instead of having to look online and retrieve phone numbers from websites, users can now search and connect directly with businesses in the UK, providing a convenient way to quickly get assistance and make purchases.

Additionally, WhatsApp noted that it was also looking to potentially expand its payment feature, which it has recently launched in India to allow users to make a payment from a chat. The feature is first available for users in the UK, Brazil, Colombia, Indonesia and Mexico, and will allow companies using its WhatsApp Business Platform to apply the function.

WhatsApp launches feature for users to contact UK businesses