What: Nikki Baird of Aptos discusses the evolving dynamics behind recent retail performances and the significant impact of technology on consumer experiences.

Why it is important: Understanding current consumer expectations and the role of technology in retail helps businesses adapt and thrive in a competitive market. Retailers must meet higher experiential, operational, sales, and service expectations to stay relevant.

Nikki Baird, vice president of strategy and product at Aptos, shares insights on recent retail performances and consumer expectations. She notes that while some retailers like Dollar General and Dick's Sporting Goods reported better-than-expected results, the overall retail landscape remains mixed. High-income shoppers have contributed to Walmart's positive performance, reflecting a trend of trading down. Baird emphasizes the growing importance of alternative format stores and experiential retail, where consumers seek social and sensory experiences. Technology in stores, such as augmented reality (AR) and radio frequency identification (RFID), plays a crucial role in leveling the playing field between knowledgeable consumers and store associates. Baird highlights that AR and RFID are becoming more entrenched in retail, enhancing customer experiences and inventory management.

What shoppers expect in a retail experience