What: Von Maur and other successful department stores are thriving by focusing on curated assortments, personalised service, and omnichannel integration.

Why it is important: These developments illustrate how department stores can remain competitive by adapting core retail principles to modern consumer expectations.

Department stores such as Von Maur are demonstrating that a commitment to curated product assortments, exceptional customer service, and seamless omnichannel integration can drive sustained success in a challenging retail environment. By investing in store renovations, introducing new brands, and maintaining strong vendor relationships, these retailers are able to offer fresh and relevant merchandise that appeals to evolving consumer tastes. Personalised service remains a cornerstone, with staff empowered to deliver memorable in-store experiences that foster loyalty and repeat visits. At the same time, the adoption of advanced point-of-sale systems and unified digital platforms enables these stores to provide consistent, personalised interactions across all channels, meeting customers wherever they choose to shop. This blend of tradition and innovation allows department stores to differentiate themselves from competitors, adapt to shifting market dynamics, and secure their place in a rapidly changing industry landscape.

IADS Notes: Insights from the article are supported by Modern Retail (October 2025), which details Von Maur’s growth through curated assortments and flexible merchandising, and The Robin Report (May 2025), which highlights the success of family-owned department stores like Von Maur and Boscov’s through strong vendor partnerships and local focus. The evolution of customer experience and omnichannel integration is further emphasised by Journal du Net (January 2026 and November 2025), documenting the adoption of advanced POS systems and unified digital strategies. Finally, Maeil Business Newspaper (March 2026) underscores the necessity for experiential retail and operational innovation among smaller department stores to remain relevant in a polarised market.

What retailers can learn from successful department stores