What: China as a market has significantly changed in the past few years, so getting back to “normal” might have a different meaning today.

Why it is important: Many retailers are eagerly waiting for the international Chinese crowd to come back, but will they spend in the same proportions than before?

• Chinese luxury consumer spending is
  anticipated to rise to $88 billion by 2028, bolstered by improved
  shopping options and returning tourist dollars.
• Social media plays a vital role in
  transforming the Chinese fashion industry through interest-based
  e-commerce, utilizing artificial intelligence to tailor offerings.
• Domestic luxury market boomed amid
  COVID-related travel limitations; however, overseas luxury purchasing
  returned alongside relaxed border controls.
• Generation Z represents a
  substantial portion of luxury consumers, favoring innovative approaches
  and expressive narratives rather than conventional status symbols.
• Experiential luxury—such as hotel
  stays and dining—remains influential, prompting aggressive expansion
  efforts within APAC regions.
• Cultural sensitivity and sustainable practices gain prominence among modern Chinese luxury consumers
• Key locations like Hong Kong regained prestige as prime luxury hubs, attracting considerable investments and visitors.
• Emerging segments like home décor
  and tech-integrated wearables present fresh prospects for luxury
  businesses targeting young audiences.

What data says about the “new Chinese luxury consumer”