What: Unibail Rodamco Westfield plans to reduce US exposure from 2022, once market conditions improve.

Why it is important:  the end of big is beautiful: URW plans to focus on high quality locations, enhanced by data analysis collected at a global level.

URW is expecting a market rebound in 2022 in the US, and is prepared to wait until then, to offload US location once their value comes back to acceptable levels. The group plans to focus on choice locations, carefully animated by well selected and often renewed brands, supported by consumer data collected at a global level, and step away from the pure mall operation job.

Unibail-Rodamco-Westfield Expects to Start Selling U.S. Malls in 2022