What: With consumer experiences increasingly playing an important part in the retail landscape, Situ Live arrives at the Westfield London shopping centre this autumn.

Why it is important: Billed as “revolutionary” in retail and an “exciting and immersive consumer experience", it combines product discovery, innovation, theatre and demonstrations, “to reimagine the traditional commercial retail model”.

Spanning 7,500 sq ft, the debut venue “will be packed with products designed to inspire your everyday, across a series of specially curated, themed theatres, brought to life by live storytelling”. Visitors can explore the latest devices from a selection of cutting-edge brands in action and try them before they buy.

Westfield London to debut "revolutionary" Situ Live retail concept