What: Partnering with Facebook to offer shoppable livestreams and content for their “Joy.Fully” campaign launch.

Why it is important: The collaborations with Pinterest and Facebook are a continuation of the retailer's efforts to reach new consumers through livestreams and AR technology.

For the campaign, an AR lens allows customers to use their facial expressions to pick the products that spark joy for them. From that lends, shoppers can visit Walmart’s gift finder experience to purchase products.

As part of the campaign, the company is also introducing the first large-scale launch of shoppable recipes on Pinterest. The initiative allows consumers to seamlessly add ingredients to their Walmart carts for easy purchase.

Walmart to use AR, shoppable content to connect brands with consumers