Walmart to release at-home and in-store AR tools
What: Joining other retailers investing more in augmented reality, Walmart announced this week that it will release two new app-based AR tools for at-home and in-store shoppers.
Why it is important: The new “view in your space” feature, which will be rolled out to all customers by early July via the iOS app, allows shoppers to view select furniture and decor items in their spaces. This will initially be available for 300 items but Walmart will expand the offering to back-to-college items in the coming months.
The other feature – which does not have an anticipated launch date and is still in development – is an in-store AR app feature to personalize product information. Shoppers and employees will be able “to simply point their mobile device camera at our store shelves via the Walmart app to filter our assortment based on your personal preferences,” per the post.
