What: Walmart is launching a fintech start-up dedicated to designing innovative and affordable financial solutions.

Why it is important: Walmart boasts a large customers base with a strong level of loyalty, which could help to a massive adoption of the solutions they could provide them

Walmart teamed up with a fintech investment firm to create a strategic partnership on payment solutions (reminding the strategy of Falabella for the latest years). The goal is to deliver tech-driven financial experiences both to Walmart employees and customers, with a focus on lowering the costs of the service.

Walmart to create fintech start-up