What: Walmart and Netflix are teaming up to offer exclusive merchandise leveraging shows’ popularity.

Why it is important: The Netflix Hub at Walmart is the streaming service's first digital storefront with a national retailer.

Walmart’s partnership with Netflix makes it a major destination for fans who want to purchase their favorite shows’ merchandise.

Some of the products include a “Stranger Things” cassette player, "Ada Twist" plushie, "Nailed It" baking kit and "Waffles + Mochi" cookbook. Walmart will also allow fans to vote for which products they want to bring to life through an initiative called Netflix Fan Select.

The Netflix Hub at Walmart also furthers Netflix’s place in retail following its online shop that was launched in June.

The partnership may be a way for Walmart to tap into Netflix’s viewership and acquire new customers.

Walmart teams with Netflix on exclusive products, digital storefront