What: Walmart and Space NK join forces in the battle for the prestige beauty shopper and will launch in early summer with 250 locations.

Why is it important: Walmart is the latest mass market giant to join in the market share battle for prestige beauty dollars. They are partnering with Space NK, a U.K.-based specialty retailer, to bring high-priced beauty to its shelves.

The concept will launch on Walmart’s website on March 15 and bow in 250 Walmart locations starting in early summer, with most locations consisting of a branded endcap and an adjacent aisle. Fifteen brands are participating at launch, and there will be more than 600 stock-keeping units, to begin with between brick-and-mortar and online extensions of the partnership.

Walmart teams up with Space NK