What: Walmart is reportedly considering launching its own cryptocurrency and NFT collection.

Why it is important: More than the move, which is bold (but with a ROI and scalability that remain to be verified), Walmart is also patenting names that could very well become extremely lucrative in the events these new brands become everyday words.

Walmart is preparing the launch of its own cryptocurrency and NFT collection, as shown by its recent filling of new trademarks patents. This follows a strategic initiative launched in August 2021 to explore the possibilities offered by the Metaverse, and which could, according to Bloomberg, lead into initiatives called “Verse to Store”, “Verse to Curb”, “Verse to Home”, which are self-explanatory.

It also follows prior, and lower-scale initiatives, such as the pilot program launched in October 21, allowing customers to buy Bitcoins at Coinstar counters located into Walmart stores.

Walmart Filings Reveal Plans to Create Cryptocurrency, NFTs