What: Walmart’s collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

Why it is important: In the hopes of growing e-commerce sales through social media apps, Walmart has introduced shoppable augmented reality content on Snapchat through the “Snap Scan & Shop” lens.

The Snapchat lens lets users scan food items in a refrigerator or pantry with a smartphone camera to generate a list of 10 recipes that include those items. Allrecipes, a cooking site, provides the recommendations and the ability to buy additional ingredients from Walmart.

Walmart sees this collaboration as an opportunity to tap into young shoppers and identify opportunities to meet customers on social media platforms with an emphasis in convenience.

Walmart preps mealtime inspiration with shoppable Snapchat lens