What: Walmart and remote vacation company Getaway are launching mini-retail shops called the General Store by Walmart at select outpost locations.

Why it is important: The collaboration demonstrates Walmart’s mission of expanding its reach to more remote places through a retail format it has historically disrupted.

Despite criticism from its core audience, Getaway is moving forward with this partnership to offer necessary goods and seasonal products sourced by Walmart. Getaway will curate the assortment, selling hiking gear, leisure activities, film cameras, and iron skillets, among other products that guests might need on their remote vacation.

The selection will also be available online at a Getaway shopping page, and guests over the next six months will receive Welcome Kits from the partnership to make s’mores. The company is also offering extra benefits to extend the relationship it starts with Getaway Outpost guests, giving a complimentary Walmart+ trial to any guests over the next year.

Walmart’s partnership with Getaway follows its warning last week that profits are at risk as consumers focus spending on essentials instead of discretionary items. The retailer expects operating income to fall 13% to 14% for the second quarter, but raised that quarter’s net sales estimate to 7.5% growth from its 5% estimate in May.

Walmart partners with Getaway to open small general stores