What: Walmart announced the beta release of its Walmart Creator platform as it moves into social commerce.

Why it is important: Content creators on Walmart’s Creator platform will be able to make a commission, without limit, on any Walmart product links shared across all social media platforms.

The beta platform provides users with performance data and product recommendations based on their interests. Creators have the possibility to apply for beta access ahead of the holiday season with plans for a full launch of Walmart Creator set in 2023. Creators on the platform can also apply to be a part of upcoming brand campaigns.

The content creation platform follows Walmart’s expanded live-streaming partnership and Roblox virtual world earlier this yet.

Walmart moves towards social commerce with creator platform