What: Walmart is integrating its subscription services to increase the rollout of its in-home delivery.

Why it is important: As a response to Amazon Prime and its expansion into restaurant delivery subscriptions, Walmart is increasing its Walmart+ subscription service to include in-home delivery options.

Walmart+ subscribers who opt for the InHome service allow a Walmart driver to access their home while they are out with a single-use code to put their purchases inside the customer’s home. Workers record the delivery process with a vest-mounted camera, and customers can access the footage for up to a week.

Walmart has also teamed up with tech startup HomeValet to offer an alternative in-home delivery by selling temperature-controlled storage units that can be placed outside a customer’s home. This will allow delivery workers to leave groceries securely without entering the premises.

Walmart merges in-home grocery delivery service with Walmart+