What: Walmart is launching a new service to its suppliers allowing them to undertand their customers' behaviour before the purchase.

Why it is important: being able to offer unprecedented services to brands is a great way to fidelize them.

Walmart's Data Ventures division is introducing Digital Landscapes, a new feature in the Walmart Luminate analytics suite, to provide suppliers with early insights into consumer online behavior. This tool allows tracking from the initial product search through to purchase, offering a comprehensive view of the customer journey. Previously, Walmart suppliers had access only to post-purchase data, but Digital Landscapes will now include pre-purchase behavior tracking, utilizing data from Walmart's e-commerce site, mobile app, external search engines, and social platforms.

Digital Landscapes aims to enhance supplier strategies by providing daily engagement trends and the sources driving traffic, which can inform more effective marketing and sales tactics. This development follows the international expansion of the Walmart Luminate platform, which began with Walmex in Mexico and will extend to Walmart Canada. This innovation is designed to improve supplier understanding of how customers find and decide on products, ultimately aiding them in optimizing conversions. Walmart, headquartered in Bentonville, Ark., runs over 10,500 stores and multiple e-commerce websites across 19 countries. The general availability of Digital Landscapes is slated for later in the summer of 2024.

Walmart launching beta of customer behavior solution for suppliers