What: a live event conducted on 18 December for the first-ever shoppable live-stream event

Why it is important: it is the first time that a major retailer, and not a brand, is making a significant move on this social media platform; a move comparable to what is now common practice in China with other platforms

Walmart launched on 18 December a one hour live event, during which viewers were able to purchase what Walmart was showcasing on Tiktok. It is a way, for Tiktok, part of the Facebook Group, to explore further shoppable social media, while, for Walmart, a test-drive for potential new retail events in the future.

Walmart is launching on Tiktok

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