What: Walmart launched a dedicated e-commerce site that is tailored to small and medium businesses with the intention of simplifying business-related purchases.

Why it is important: As America’s number one retailer, Walmart is continuing to evolve its shopping experience to cater to its customers’ needs and address the challenges businesses face.

Walmart is continuing to expand its B2B initiatives with Walmart Business, a dedicated e-commerce site that is catered to small and medium business customers. Customers have the opportunity to upgrade to a Walmart Business+ membership for $98 a year which gives them access to no minimum shipping, free pickup and delivery from stores, as well as rewards and savings.

The site focuses on products that are necessities for small business owners like office supplies, snacks, and restroom supplies among many other products. Additionally, Walmart Business is efficient and user-friendly, allowing customers to share payment information and order histories across teams as well as having items organized in a way that tailors to organizations.

The new site follows many other B2B initiatives Walmart has made in the past year. The company began selling its omnichannel capabilities to other businesses in 2021, has partnered with Popable, and also introduced a white-label delivery service.

Walmart launches dedicated e-commerce site for businesses