What: Walmart is about to offer its Walmart Plus membership free of charge to all its full time and part time workers.

Why it is important: Walmart is increasingly working on its employer brand in order to make sure they remain attractive on a market where workforce is scarce.

Walmart, after having raised the salaries of 565,000 store workers and announced that they would cover 100% of college tuition and book costs, announced that the company would grand a free Walmart+ membership to its whole workforce.

The value of the membership is USD $98 a year and offers free delivery, fuel discount and priority check out lines, as well as a 6 month Spotify premium membership. It currently has 30 mn members and such an addition could include 1.6 mn additional members (the total workforce at Walmart).

Walmart gives free Walmart+ memberships to its employees