What: Walmart goes frontal with Amazon and offers a subscription service for everyday products.

Why it is important: This emphasizes even more if needed the fact that department stores are pushed out of the everyday product for everybody positioning, and need to define their positioning and target with great precision.

Walmart has introduced a new subscription service allowing customers to receive regular shipments of items like food, paper products, and pet supplies. This move competes with Amazon's Subscribe & Save program, which has been operational since 2007 and offers up to 15% discounts on bulk subscriptions. Unlike Amazon, Walmart offers products at its "Every Day Low Prices." The service was developed in response to observing customers frequently repurchasing the same items. The subscription covers a wide range of products, with pet-related items being particularly popular. In line with this, Walmart has also opened its first Pet Services centre in Dallas, Georgia. Other retailers, like Chewy, also have similar subscription offerings for pet products.

Walmart debuts subscription services